We are delighted that we have a logo for the Dream On Foundation!!!
What is more exciting is how it came about, and it is a story we wanted to share with you.
To begin with, we looked at a couple of websites that offer logos at a very cheap rate, but we wanted something that really reflected who we are and what we are about, and these websites did not really seem to offer this.
The next step was to contact some local design companies; while they were great, and keen to help, that cost was going to be more than we could afford.
It is said that the best things are unexpected, and this was certainly the case with our logo. During the summer, Paul was at his company staff party, where he met Lorna Songhurst. As they chatted Paul found out that Lorna is an artist who had lost her motivation. With our Dream On Day due in September, Paul set Lorna a challenge; to create a painting that could be showcased at the day.
He told her what Dream On Foundation is about and that the images we love are hummingbirds and dream catchers. Lorna accepted the challenge, and created the most amazing painting (as well as a dream catcher)
At this point, we were not thinking about a logo; we were going to auction the painting at the Dream On Day, but to our surprise there were no bidders, so we took the painting home to keep.
The more we looked at the painting the more we loved it, and then it twigged, it would make a great logo!
The next challenge we had was to turn a painting into a logo. Not being very technically minded, we were stuck, until we went for a drink at the Crown & Anchor.
We got speaking to Pippa, who works at the Crown, and she mentioned that the brother of a previous colleague had just graduated from Design College, and was looking for projects so he could build a portfolio; his name is Jackson Pritchard.
We contacted Jackson and were delighted when he said that he was more than happy to help us out. Within a very short time, Jackson had worked his graphic design magic and he created us a logo from the painting. We couldn’t be happier:-)
So here it is, our new logo:
The logo incorporates everything that Dream On Foundation is:
Generally, the Symbol of a Koi fish comes from the Chinese legend of the Dragon Gate; where the Koi has triumphantly swum up a waterfall and transformed to a dragon afterward.
It also has a number of meanings, including
Good fortune, prosperity, riches, or luck: This comes from the Chinese belief that seven gold Koi will bring good luck to a household, and from the Dragon Gate legend, where the Koi succeeded when it reached the top of the waterfall and became a dragon.
Determination, perseverance, and ambition: In the legend the Koi persevered and worked hard to overcome a great obstacle (the waterfall) in order to achieve its goal.
Independence and individualism: The fact that the Koi swam against the current and even up the waterfall could be seen as non-conformism and willingness to go against the established norm. The triumph of the fish to go up the waterfall can also be seen as a symbol of encouragement to surpass expectations and to reach the impossible. The act of going against the current can also be seen as a form of bravery.
Longevity: It is believed that some koi have lived for nearly 200 years. By keeping your koi healthy, you can expect them to live anywhere between 30 and 75 years.
‘Legend says that hummingbirds float free of time, carrying our hopes for love, joy, and celebration. The Hummingbird’s delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning, and that laughter is life’s sweetest creation’
The hummingbird symbolizes the enjoyment of life and lightness of being. This fascinating bird is capable of the most amazing feats despite its small size, such as travelling great distances or being able to fly backwards. By affinity with the hummingbird, those who have this bird as totem may be encouraged to develop their adaptability and resiliency while keeping a playful and optimistic outlook.
The fact that Lotus Flowers grow in muddy water, gives the flower’s first and most literal meaning, of rising and blooming above the murk to achieve enlightenment.
It also represents purification; resembling the purifying of the spirit, which is born into murkiness.
We are very excited to have our new logo; and we hope that it will be a strong symbol for those of us who are reaching towards our dreams!