Helping you find more time, energy & money so you can follow your dreams

Introducing Charlotte Pendred, of Badger & Earl Who Will Be At The Dream On Day

Tell us a bit about your business?

We’re aiming to create a place for people to come and enjoy fabric & textile craft in a social setting.

It’s for learning something new, or remembering and improving a skill.

It’s for getting help and advice on a project.

It’s for joining in with groups and meeting new people or bringing your own group along.

It’s a place to find and buy beautiful fabrics, buttons, trims, notions and things you need for your projects.

It’s a place to have a catch up over a cup of tea or coffee, and bring your knitting, crochet or sewing along.

Seasoned enthusiasts and tutors will deliver fantastic classes, workshops and crafting parties, for adults and children.

And you can find beautiful crafts to inspire you and to buy, produced by local crafters.

What inspired you to start your business?

I love sewing and making things, especially for children, and found there were places starting to spring up all over the place that bring people together to have fun, learn, and make things themselves. But nothing in Chiswick! I wanted to create a friendly and inspiring environment for doing sewing and craft – the kind of place I would love to go to myself if it already existed.

What are the biggest challenges you face with your business?

At this stage it’s simply getting off the ground. We’ve just taken on the shop lease and are busy fitting-out, finding fabric & sewing products, and talking to fantastic tutors who will give classes and workshops. All the time keeping an eagle eye on the finances to make sure we can create the amazing environment people will enjoy, whilst trying to stay afloat as we get going.

What is the most rewarding part of your business?

At the moment the rewarding part is just the excitement of seeing a long-held idea start to come together in reality. But when we open I’m really looking forward to welcoming people into the shop and seeing and learning about the sewing and craft that they love doing, as that’s what it’s all about.

What advice would you give to people who have a business dream that they want to follow?

One of the things I keep thinking to myself is “why didn’t I do this kind of thing sooner?”

There are lots more ways these days to start a small business from home and do it gradually and for fun. With all the great online shop platforms for crafters and makers such as Etsy and Folksy, people can sell their own products really easily. My business idea is dependent on a physical shop, but if I’d had resources like online shops available to me when I was younger (rather too many years ago!) I think I might have got the entrepreneurial bug a bit sooner!

To find out more about Charlotte, and about Badger & Earl, click here:


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